Senior Social Media Specialist

Stellar Elements

06/2022 - 03/2024

• Grew LinkedIn organic engagement by 44% over three fiscal quarters by creating imagery, motion graphics, and video as well as compelling copy.
• Launched the company’s LinkedIn page, which included a successful transition of page followers from the previous brand.
• Generated 100+ leads by designing marketing collateral using the Adobe Creative Suite and website mock-ups with Figma.
• Drove brand awareness, dozens of event registrations, and hundreds of leads by planning and designing diverse organic and paid LinkedIn and Instagram social media posts and pay-per-click display ads.
• Curated in-house visual content library by capturing event photography and headshots as well as filming and editing interviews.

Graphic Design & Social Media Manager

Capital Health Care Network, Columbus, OH

06/2020 - 06-2022

• Created a monthly average of 100+ organic Facebook, Instagram, and LinkedIn posts, which drove hundreds of social media interactions.
• Completed dozens of marketing projects monthly, including print and digital advertising, apparel, brochures, flyers, and promotional items using the Adobe Creative Suite and collaborating with colleagues across the company.
• Revamped WordPress websites, boosting SEO with Google Ad Keyword Planner research, crafting descriptions, and directing layout and photography selections.
• Planned, designed, and analyzed Google Ads campaigns to optimize for leads.
• Oversaw strategic vendor-managed advertising campaigns.

Consultant, Graphic Design & Photography

Alison Design Photo, Columbus, OH

04/2011 - 06/2022

• Designed innovative print and digital collateral to market YMCA of Central Ohio memberships, which helped beat their membership campaign goals.
• Generated dozens of monthly sign-ups by creating up to 40 posts per month for The Reiki Center’s Facebook and Instagram accounts to promote events and classes, including boosted Facebook posts and Instagram ads.
• Captured event and landscape photography for the City of Gahanna, Ohio.
• Photographed weddings, events, and portraits for clients to preserve memories and provide marketing content.

Project Manager, Production & Design

YMCA of Central Ohio, Columbus, OH

10/2011 - 04/2020

• Completed 100+ projects annually to promote membership, donations, and awareness, exceeding initiative goals by up to 10%, and with strategic leadership with practical project and time management.
• Maintained budget and made recommendations to realize optimal ROI by managing 30+ successful vendor partnerships resulting in an average annual savings of up to 40% per project and $30,000 for the overall budget.
• Cultivated positive relationships with 200+ colleagues as a brand resource by creating print and digital templates and then reviewing their resulting work for consistency.
• Met or exceeded Facebook and Google advertising campaign goals by providing strategy and budget recommendations as well as content creation.
• Conceptualized, designed, and produced final artwork and multi-channel digital assets using the Adobe Creative Suite to fulfill requests across the organization.

Layout & Design Artist

The Columbus Dispatch, Columbus, OH

05/2007 - 01/2011

• Designed an informative, attractive daily newspaper by collaborating with editors, photographers, reporters, and layout artists to produce layouts, charts, illustrations, maps, and other graphics for multiple sections on tight daily deadlines.

SKILLS

Digital

• Email: Newsletters, Templates
• Presentations
• Social Media: Advertising, Boosting, Creative, Management, Planning
• Web: Responsive and Classic Display Banners, Video Ads, Website Landing Pages and Updates

Photo + Video

• Action
• Commercials
• Events
• Locations
• Portraits
• Storytelling

Graphic Design

• Advertising
• Annual Reports
• Apparel
• Banners
• Billboards
• Brochures
• Charts
• Displays
• Flyers
• Mailings
• Maps
• Newletters
• Posters
• Programs
• Promo Items
• Signs

Results

• Dashboards
• Spreadsheets
• Budgeting
• Strategies
• Project Management

TOOLS

• Adobe Creative Suite
• Illustrator
• InDesign
• Lightroom
• Photoshop
• Premiere Pro
• Basecamp
• Basic HTML, CSS
• Canva
• Figma
• Google Ads
• Google Analytics
• Google Workspace
• Grammarly
• Hubspot
• LinkedIn Ads
• Mailchimp
• Meta Ads (Facebook, Instagram)
• Microsoft 365
• Excel
• PowerPoint
• Publisher
• Word
• Slack
• Sprout Social
• Storyblok
• WordPress

EDUCATION

B.S. Journalism
Minor, Media Design, Production and Technology

Central Michigan University, Mount Pleasant, MI
Cum Laude

A.A.S. Digital Design & Graphics

Columbus State Community College, Columbus, OH
GPA: 4.0

TRAINING

Social Media Marketing

Hubspot Academy, 2024

Social Media Marketing Certification II

Hubspot Academy, 2024

Design Rules: Principles + Practices for Great UI Design

Udemy, 2024

Women & Multicultural Leadership Development Cohort

YMCA of Central Ohio, 2018

National Women’s Mentor Pilot Program

YMCA of the USA, 2018

Team Leader Certification

YMCA of Central Ohio, 2017

• Leading & Coaching Others
• Introduction to Fiscal Management
• Volunteerism: Activating our Community to Advance our Cause

VOLUNTEER

Newsletter Editor

Neighborhood Civic Associaiton, 2013-2022

Soccer Coach

Special Olympics, 2013-2018

Staff Photographer

Massive Report Columbus Crew fansite, 2010-2012